LAB4SUPPLY – Multi-agent Agri-food living labs for new supply chain Mediterranean systems. Towards more sustainable and competitive farming addressing consumers’ preferences and market changes.

LAB4SUPPLY is a Research and Development project that aims to provide a practical solution to address the current difficulties of Mediterranean smallholders and traditional farmers. The Project will create two levels of stakeholders’ interaction by developing an Agrifood Stakeholders Platform (ASP) and a digital Decision Support System (DSS) ICT tool, to maximize outreach and beneficial influence of the project results and reach the target users. The project will offer an innovative and viable alternative solutions and opportunities to allow the smallholders to increase their competitiveness and profitability, using optimized agri-food supply chains and improving adaptation capacity to unexpected market changes, which at the same time will be better perceived by the consumers.

The project main objectives are:

  • To map the current added-value chains for five key selected products in four case studies (tomatoes in Spain, goat for milk and meat in Algeria, chestnuts in France and carobs in Morocco) and an inter-country common product (figs).
  • To design and develop an innovative methodology to analyse selected supply chains (from farm to fork) that will integrate economic, social and environmental indicators.
  • To understand consumers’ behaviour, opinions and non-hypothetical willingness to purchase and pay a premium for sustainable food products.
  • To constitute an Agrifood Innovation Ecosystem (AIE) living-lab (LL) as an arena to collect information from the food sector and consumers and to transfer and apply the new optimized models.
  • To create two levels of interaction between stakeholders: 1) a physical agri-food stakeholder platform (ASP) and 2) a digital decision support tool (DSS), to maximise the outreach and beneficial influence of project results and reach target end-users.

LAB4SUPPLY is formed by 9 Partners from 7 different countries in the Mediterranean area (Spain, France, Italy, Greece, Egypt, Algeria and Morocco). The Consortium is made up of the following profiles: SMEs with advanced technological experience in ICT solutions (HORTA, SMARTEC); specialists in agrifood value chains and agroeconomics (CREDA, USMS, ENSA), specialists in consumer acceptance activities (AUA) and agri-food product technologists (INRA-MORROCO, MMU).

Country Organisation Type of Entity
Spain Center for Agro-Food Economics and Development-CREDA University
Algeria Mouloud Mammeri University in Tizi Ouzou -MMU University
Algeria Ecole nationale Supérieure Agronomique d’El Harrach – ENSA University
Egypt Smartec Systems – SMARTEC SME
Greece Agricultural University of Athens-AUA University
Morocco Institut National de la Recherche Agronomique INRA-MORROCO Public Research Organisation
Morocco Sultan Moulay Slimane University – USMS University
France International Center for Advanced Mediterranean Agronomic Studies – Mediterranean Agronomic Institute of Montpellier CIHEAM-IAMM Intergovernmental organisation

Duration: July, 1st 2021 – June 30th 2024

Project website:

LAB4SUPPLY is funded under the PRIMA – SECTION 2 by the participant National Agencies within the 2020 Call –in Spain, by the Ministerio de Ciencia e Innovación.

The role of CREDA

CREDA will coordinate the Project Management of LAB4SUPPLY. Regarding the scientific work packages, CREDA will lead the Creation of the Agri-food Stakeholders Platform (APS) at Territorial and Mediterranean Level within the Agri-food Innovation Ecosystem (AIE) living-lab (LL).

CREDA will also participate in the tasks of

1) reviewing, mapping and analysing the existing smallholder platforms in the Agri-food value chain, as well as the value chain price strategy and price transmission along the food chain,

2) selecting and evaluating the sustainability indicators for the evaluation of the Agri-food supply chain,

3) analysing consumers’ preferences and willingness to pay,

4) collaborating in the design and of the ICT tool and testing it and

5) communicating and disseminating the project results and impact.

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