Kenza Goumeida holds a PhD in Sustainability from the UPC. Since July 1, 2022, she began her doctorate, where her interest is mainly focused on research into consumer behavior, their preferences toward sustainable products, and their acceptance to adopt healthy dietary patterns (such as the Mediterranean diet), as well as their acceptance of healthy dietary patterns (such as the Mediterranean diet), with an orientation to evaluate their willingness to pay toward sustainable eco-systemic products and/or services. She has completed her Master’s Degree in Agri-food Marketing at the Mediterranean Agronomic Institute of Zaragoza (IAMZ, Spain). She obtained her diploma in agronomist engineering along with a master’s degree in plant production and genetic improvement from the National School of Agronomy (ENSA, Algeria). Currently, he is contributing to various research projects at CREDA.