Wafa Mehaba obtained her Master in Agrifood Marketing at the Mediterranean Agronomic Institute of Zaragoza (IAMZ). Since October 1, 2021 she started as a predoctoral researcher at CREDA, with the scholarship of the Agency for the Management of University and Research Grants (AGAUR). Her research focuses on the effects of sales promotions on consumer behavior using panel data. Currently, she is collaborating in two projects (national and international) of CREDA: SUSPROMO and FOODMAP.